Meet our Marketing the North Speakers! As speakers are confirmed, we will upload their photo and bio below.
Whitney Armstrong was born and raised in Fort St. John and is the Digital Marketing Manager for Moose Media. With over six years of experience in the industry, an Administrative Assistant Certificate, and a Digital Marketing Strategy Certificate from Harvard Business School Online, she brings both creativity and strategy to every project. Whitney’s marketing journey began while managing a local clothing boutique, where she discovered the power of authentic content and connecting meaningfully with an audience. Today, she leads digital strategy across multiple brands and serves as the Marketing Chair on the Board for The Spark Women’s Leadership Conference. She believes in the value of showing up consistently, building trust through real content, and using humour to create strong, lasting communities online.
Kamryn Myers is the down-to-earth and creative voice behind Bannister GM’s digital presence in Dawson Creek. A local through and through, she’s been with the team for two years, bringing her love for the community and passion for creativity into everything she does. From fun social media posts to fresh ideas, Kamryn is all about keeping things authentic and connected. When she’s not working, you’ll find her painting, listening to music, or enjoying the outdoors, always looking for new ways to stay inspired and grounded.
Jennifer Moore is the founder and principal of Moorsaic Strategic Services Inc., a Northern BC-based consultancy specializing in strategic planning, communications, and business development. With decades of experience supporting small businesses, non-profits, Indigenous communities, and local governments, Jennifer brings a grounded, collaborative approach to creating sustainable growth. Her work blends strategic clarity with community insight—helping organizations tell their stories, align their goals, and build resilience in changing environments.
Judy doesn’t just host events—she elevates them. As the Director of Marketing & Corporate Partnerships at the Ovintiv Events Centre, seasoned columnist, speaker, and author, Judy brings her signature mix of sharp observation, infectious humour, and undeniable stage presence to every room she walks into.
Raised in the pre-participation ribbon era, Judy blends a relentless drive for excellence with a refreshingly real approach to connection and storytelling. She’s not afraid to laugh at herself—and will definitely have you laughing too (possibly to the brink of needing a bathroom break).
Whether she’s wrangling a packed agenda, guiding conversations with heart and hilarity, or helping creators feel seen and inspired, Judy is the kind of emcee who makes a good event unforgettable.
Get ready to be entertained, energized, and maybe even a little emotionally unprepared—in the best way possible.
Moira Green is a strong management generalist with 32 years of experience working in Northeast BC. She has served in senior roles in Financial Services, Aviation, and Local Government and has an extensive understanding of strategic implementation, community and stakeholder engagement, communications, and marketing.
Moira believes that the single link that connects us, personally and in business, is the requirement for excellent communication skills and clear strategy.
Shawn Shmyr is a multi–award-winning marker and Senior Account Manager with Rogers Sports & Media—Canada’s largest media company. Over the past 17 years, he has worked with both local and international clients, breaking sales records representing instantly recognizable brands including 97.7 Rock, Rogers, the NHL, Sportsnet, GQ, HGTV, and dozens more. His expertise in traditional media, social media, and advanced marketing strategy has earned him recognition in Marketing Matters magazine five times, highlighting his consistent impact and innovation in the industry. His marketing philosophy is rooted in providing clear, practical solutions for individuals and businesses navigating complex times.
He is completing an A.I certification now which gives him a significant advantage helping his clients thrive in an ever-changing media landscape of expectations and knowledge.
Beyond his corporate success, Shawn has a passion for personal development. He brings credentials from the Canadian Mental Health Association, DISC certification, Harvard training, and mentorship from global Icons such as Tony Robbins, Brendon Burchard and many more.
Marketing boss and GM by day, yoga instructor by night—and always a problem-solver at heart. I don’t sell ads, I build smart, tailored marketing plans by actually listening to what clients need.
Mom of three grown sons, grandma to three sparkly little girls, and a retired soccer mom turned bikini bodybuilding competitor (yes, really) means that I don’t shy away from a challenge. Animal lover, wine enthusiast, and hiker—sometimes all three at once are my passions. Fort St John has been my home for over 25 years – 20 of those years spent working for the stations I am still at.
I don’t pretend to be an expert on what you need for your business – I listen and work with a great team to find you solutions that will work for you.
My three stations, The Goat, GO FM and The Ranch, serve the entire BC Peace encompassing a musical format for just about any taste – rock, country and pop!
Monica Rogers is a communications and graphic design professional, with over 10 years of experience crafting strategic and aesthetically appealing marketing tools for small businesses, local governments, and non-profits. She has worked as the Communications Coordinator for Saddle Hills County for the past four years, alongside serving as the Dawson Creek & District Chamber of Commerce President for 2024-2025, and running her own freelance design business, MEllen Design. Originally from the UK, Monica moved to Dawson Creek in 2019, and has since dedicated a significant amount of time to promoting and enhancing the economic growth and viability of the Peace Region, utilizing her background and skillset to spearhead community initiatives and assist local businesses.
Naomi Larsen is the Executive Director of the Chetwynd Chamber of Commerce where she champions local business, community connection, and a healthy dose of northern BC grit. With a background steeped in communications, strategic planning, and a genuine love for her hometown, Naomi’s leadership is all about building bridges—between entrepreneurs, residents, and the wider world.
Known for her unstoppable energy, creative flair, and deep commitment to making Chetwynd shine, Naomi brings fresh ideas to every initiative, always with a laugh close at hand and a “let’s make it happen” attitude. Outside the office, she’s often found hosting several local events, enjoying the great outdoors, owning and operating her own locally owned small business and celebrating the people and businesses who make Chetwynd the welcoming, resilient community it is today.
Adam Reaburn began his broadcasting career at 16 with a six-month internship at three radio stations in London, Ontario. He has since continued in broadcasting, marketing, and journalism across various Western Canadian markets. Adam moved to Fort St. John in 2004. In 2008, he founded the local news website Energeticcity.ca, and in 2015, he purchased Moose FM. Under Adam's leadership, the staff has grown to over 17 people. In 2024, the company rebranded to Moose Media to incorporate its new vision and plan to help businesses from Airways to Algorithms.
During his extensive career in broadcasting and journalism, Adam has also provided invaluable marketing support to countless businesses, helping them effectively reach their target audiences and achieve their growth objectives.