Spectra Announces Multi-Year Naming Rights Agreement

Published: Jan 23, 2019


FOR IMMEDIATE RELEASE                                    January 23, 2019






Spectra Announces Multi-Year Naming Rights Agreement


Dawson Creek, BC. – Spectra, which manages the Encana Events Centre, in conjunction with the City of Dawson Creek, has signed a multi-year agreement with Dawson Co-op to become the naming rights partner of Mercer Hall which will now become Co-op Mercer Hall.


Co-op Mercer Hall—named partly after Dawson Creek namesake George Mercer Dawson—is a 5,500-square foot multipurpose space in the Encana Events Centre that hosts meetings, conventions, wedding receptions and smaller events that are not a fit for the arena. 


“Co-op Mercer Hall gives us yet another community space to hold events that enhance our sense of local pride and togetherness,” Rod Hillary, General Manager of Dawson Co-op, a local retailer of petroleum, home and building supplies, food and agricultural products, said. “The Dawson Co-op has always been a proud supporter of community events, so this partnership with the Encana Events Centre is a great fit.”


The space has already hosted 17 events, including the Dawson Creek Pride Society’s Dragapalooza, a dinner banquet for Hockey Canada, an All Candidates Forum, and multiple Christmas parties and events.


“We have a long history of working with the Dawson Co-op on events and community initiatives,” Ryan MacIvor, Spectra’s General Manager of the Encana Events Centre, said. “We are excited to welcome them on board to launch the new Co-op Mercer Hall, which provides a new space and opportunity for more events and activities for our Dawson Creek neighbors.”


Dawson Co-op will also become the title sponsor of the Health, Wellness and Lifestyle Expo, which will showcase former Canadian Football League defensive back, personal trainer and fitness coach Tommy Europe. He currently stars in the Slice reality show “The Last 10 Pounds Bootcamp” and “Bulging Brides” and is also a stunt performer who has appeared in movies and tv series such as Deadpool, Arrow and The Flash.  Tommy will give two keynote speeches during the event on Saturday, February 16 at the Encana Events Centre.  Tickets will be on sale Wednesday, January 23.


Co-op Mercer Hall will also host THE MENTALISTS, an evening of mind-bending fun. Sponsored by the Dawson Co-op, Magician and Mind Reader Edward Stone and Comedian and Hypnotist Ray Anderson will entertain audiences on Thursday, February 21, 2019. Tickets will be on sale Friday, January 25 at the Tiger Box Office plus or www.tigerboxofficeplus.ca.


“Spectra’s partnerships division was pleased to be able to facilitate a naming rights partnership that will be collectively meaningful to the Encana Events Centre, Dawson Co-op and the City of Dawson Creek,” Liam Weseloh, Vice President of Spectra’s Partnerships Division, said. “It’s clear by the volume and variety of events already booked in the new space that this partnership will prove beneficial to all partners, as well the community.”


# # #


About Dawson Co-op

The Dawson Co-op with retail service in Petroleum, Home and Building Supplies, Food and Ag has been a part of the community for 98 years. Locally owned and operated by its membership, the Co-op credits it’s long standing success to it’s commitment to the community.  


About The City of Dawson Creek

The Corporation of the City of Dawson Creek is a forward looking, honest, respectful, fair, accessible and collaborative government that prides itself on responsive fiscal stewardship and holds the trust and confidence of the community.


The Encana Events Centre is a state-of-the-art multi-purpose venue located in Dawson Creek, BC. Spectra provides Venue Management, Food Services & Hospitality, and Partnerships at the Encana Events Centre.


Spectra is an industry leader in hosting and entertainment, partnering with clients to create memorable experiences for millions of visitors every year. Spectra’s unmatched blend of integrated services delivers incremental value for clients through several primary areas of expertise: Venue Management, Food Services &

Hospitality, and Partnerships. Learn more at SpectraExperiences.com.


About George Dawson

George Mercer Dawson.  Born in Pictoo, Nova Scotia in 1849.  He was a surveyor, a geologist, and a botanist. He studied, recorded and analyzed rocks, minerals, soil, and vegetation. From 1873 to 1889, he worked along the 49th parallel from Lake Superior west to the Rocky Mountains. Then he went north to the Queen Charlotte Islands (Haida Gwaii), up to the Bering Sea, and as far north as Dawson City, Yukon. His results would determine the route that the Canadian Pacific Railway would take to unite Canada by rail.


When engineers in his party came across a small stream, they called it Dawson’s Brook (after George).  Later it was changed to Creek. Dawson’s work and journals were so meticulous and exact, they are still used for reference by scientists today.



Venue PR/Marketing:

Brent Hodson   250-795-3314   Email: bhodson@dawsoncreekeventscentre.com


Download Attachment

Related Event


See All Events