Published: Nov 24, 2020

FOR IMMEDIATE RELEASE                                                    




Dawson Creek, British Columbia: The 2019 Economic Impact Study managed and compiled by Sport Tourism Canada (formerly the Canadian Sport Tourism Alliance) on behalf of Spectra Venue Management reported overall visitor spending resulting from hosting events at the Encana Events Centre as just under $6.7 million dollars which contributed a total economic activity of $14.2 million dollars to the local economy.


“This report is a significant demonstration of how important the Event and Sport Tourism Strategy is for Dawson Creek, and shows how greatly it impacts the economy of the City and region as a whole, “stated Mayor Dale Bumstead.


The main objective of this year-long project was to not only determine the overall economic impact the Encana Events Centre has on the community of Dawson Creek by hosting various events throughout the year, but also included the impact from the overall operation of the venue. The visitor expenditures attributable to the economic impact were compiled through data collection both during and after events were held from guests and user groups. 


“Spectra and the Encana Events Centre have proved themselves time and time again that this facility and the City of Dawson Creek can host local, national and international events and create a positive economic impact to the region”, said Spectra’s Dustin Bodnaryk, General Manager of the Encana Events Centre. “The facility itself is a huge economic generator for businesses within Dawson Creek whether it be hosting meetings, banquets, special events, large concerts, or world class sporting events”.


It should be noted that in order to ascertain an accurate sampling of data which could then be used as a benchmark of a typical event year, the study reported the economic impact of the World Junior A Challenge separately. The full compliment of results can be found in the attached report.


Highlights of the Economic Impact of the Encana Events Centre (2019):


  • Meetings in Coop Mercer Hall comprised (28%) of all the events held at the Encana Events Centre, while Special Events were second with 22%, and Banquets third at 13%
  • It was determined that 24,606 people were visitors to Dawson Creek specifically to attend an event at the Encana Events Centre
  • Overall visitor spending directly attributable to the 29 events was just under $6.7 million.
  • The total net economic activity (GDP) generated in 2019 by the Encana Events Centre was: $10.6 million for Canada as a whole; $9.4 million for the province of British Columbia; $6.7 million of the city of Dawson Creek. 
  • Visitor spending during the 2019 World Junior A Hockey Championship attributed to $622,898.
  • In 2019, the Encana Events Centre supported tax revenues totaling over $2.8 million across Canada.


The Encana Events Centre is a state-of-the-art multi-purpose venue located in Dawson Creek, BC. Spectra provides Venue Management, Food Services & Hospitality, and Partnerships at the Encana Events Centre.


About Spectra Venue Management

Spectra’s Venue Management division is the industry leader across a full range of services that impact the bottom-line success of public assembly venues, including marketing and sales, corporate partnerships, event booking, ticket services and box office management, customer service, operations and engineering and finance and administration.


About Spectra Food Services & Hospitality

Spectra's Food Services & Hospitality division delivers the industry’s most innovative and profitable solutions through its Everything Fresh™ philosophy at sports arenas, stadiums, casinos, convention centers, cultural attractions, fairgrounds, and other specialty venues. Spectra Food Services & Hospitality serves over 250,000 events and 40 million guests each year.


About Spectra Partnerships

Spectra Partnerships is a leader in sales representation, strategic consulting, and analytics for sports and entertainment properties across North America. Our experienced sales team drives revenue for our clients and their properties via the marketing and sale of naming rights, corporate partnerships, advertising, premium seating, and hospitality.


Spectra is an industry leader in hosting and entertainment, partnering with clients to create memorable experiences for millions of visitors every year. Spectra’s unmatched blend of integrated services delivers incremental value for clients through several primary areas of expertise: Venue Management, Food Services & Hospitality, and Partnerships. Learn more at Follow Spectra on Facebook, Instagram, Twitter and LinkedIn.


Venue PR/Marketing:

Judy Kucharuk, Director of Marketing          250-795-3314


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